Branding
Kisumu FC — Rebrand.
A complete visual identity overhaul for one of the region's most recognisable football clubs — crest, kit, digital and matchday collateral.
Client
Kisumu FC
Category
Branding
Year
2024
Services
Branding & Design, Print & Merchandise
01
The Challenge.
The club's identity had not evolved in over a decade. It no longer reflected the ambition of the ownership or the energy of the fan base.
02
The Solution.
We stripped the identity back to its cultural roots and rebuilt it from the crest outward — new mark, new colour system, new typeface, new matchday experience.
03
The Results.
Kit sold out in the first week. The rebrand generated national media coverage and a 40% uplift in social engagement.
Gallery
Selected frames.